Nobody has brought up how the US is such a homogenous market compared to Europe. I can start a company in my town, target “Americans”, and have a reasonable ch

Nobody has brought up how the US is such a homogenous market compared to Europe. I can start a company in my town, target “Americans”, and have a reasonable chance of attracting users from a population of 330 million. Much of Europe however focuses on national markets. As a mundane example, France, UK, Germany all have their own grocery store chains. In the US, while regional chains exist, you also have many nationally well known brands like Kroger, Whole Foods, and Trader Joe’s.