It only applies to California-based retailers and is specifically related to grouping some (but not all[1]) toys in gendered aisles. The explanation from the la

It only applies to California-based retailers and is specifically related to grouping some (but not all[1]) toys in gendered aisles. The explanation from the lawmakers is that it specifically applies to children's perceptions of toys, not parents. Amazon doesn't have aisles, and small children don't buy their toys from it, so applying this law to them would seem to belie the stated goal (avoiding seeding children's minds with the gender biases of adults). 1. https://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections https://www.latimes.com/california/story/2021-10-09/californ...