Perhaps the first thing to do is stop listening to the marketing (yes, the message tested marketing pitch being sold to you) that people who have every prior va

Perhaps the first thing to do is stop listening to the marketing (yes, the message tested marketing pitch being sold to you) that people who have every prior vaccination, yet want to understand the risk/reward profile of this particular one, are somehow “anti-vaxxers”. For me, the past two years will go down in history as a spectacular example of marketing messaging.