It's not that simple. We have a collective action problem. The first mover sticks out like a sore thumb (or tall poppy) and takes all the heat from the mob. If

It's not that simple. We have a collective action problem. The first mover sticks out like a sore thumb (or tall poppy) and takes all the heat from the mob. If everyone simultaneously became sensible and simultaneously refused to bend to the mob, the problem would go away, but it's difficult for heterogeneous agents to coordinate in this way. Being brave and taking the first step entails a lot of private cost and a lot of public benefit, which is why so few choose to do it.