So, I think that you are looking at the rear view mirror (as well as the article author). We are living in a world of zero cost compute / zero cost capital / ze

So, I think that you are looking at the rear view mirror (as well as the article author). We are living in a world of zero cost compute / zero cost capital / zero cost media. The industries that can afford this kind of internal power grab are about to get distributed in the next 5 years (cars companies - gone, banks - gone, insurance companies - gone, commercial real estate - gone, media - gone). On the other hand, the ability of individual to get tractions for a valuable ideas is immense. So if we assume that the only services that a programmer get from a company can be rented outside of the company without the overhead of management / internal politics / etc, than there is no reason for a programmer to work in this old structure. The key point that should be clarified is that people still equate 10 programmers = 10 * 1 programmer, or 100 programmer = 100 * 1 programmer, and this equation is not correct.