The company makes more than just that tool, and particularly makes other W10 apps. The company itself is a gold partner, which, as nix23 posted - Gold competen

The company makes more than just that tool, and particularly makes other W10 apps. The company itself is a gold partner, which, as nix23 posted - Gold competency: To attain a competency, partner must: Pass required exams and skill validation. Meet performance requirements. Pay the annual fee. $4,730 It seems less malevolent in that light