I think you know it when you experience it, but on the engineering side it feels like an uncomfortable level of demand that you know your product can’t really h

I think you know it when you experience it, but on the engineering side it feels like an uncomfortable level of demand that you know your product can’t really handle yet. So for example, you’re turning entire categories of people away - or ignoring their bug reports / feature requests - because you literally don’t have time to write the 500 lines of code needed to support their use case yet (and you’re busy doing the same thing for another cohort with higher willingness to pay). The “drowning” description is apt because living through that is stressful and uncomfortable, even though it can also be exciting and have fun moments. Especially great are the moments you discover a 1-hour hack that can unblock something you and your team thought was going to take 2-3 weeks to accomplish, and what a relief that is to “fast forward” in time.