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Here how I always thought that worked: - They know webmasters will go through their referrer log, and when they see the link they'll click through to see who's

Here how I always thought that worked: - They know webmasters will go through their referrer log, and when they see the link they'll click through to see who's linking to them. (Hence visiting their site.) It doesn't cost them anything -- and if they do it enough times, they'll actually get something like traffic. - Also, some blogs use a plugin that automatically detects when a site has linked to a post -- and then announce that (in the form of a comment on that post).

smusamashah 5y ago
Webmasters is such a small target audience. Is it really for them? I just visited a bunch of these sites which all look exactly same and didn't even open any video. I was just frustrated to see the backlinks from originating from absolute irrelevant place and going to exclude them. But probably you are right. If it doesn't cost them anything then why not. Someone will visit or may even share those links. That's what spam is for.