This works fine for _small_ systems. But with large data sets, where you actually want to act upon the data, it's impossible to have it stored as text. One laz

This works fine for _small_ systems. But with large data sets, where you actually want to act upon the data, it's impossible to have it stored as text. One lazy solution would of course be to index that data into Elasticsearch (or similar solutions), but you will end up with database records that have missing or invalid indexed data at some point. A NoSQL solution is far from perfect, but for us it was _a lot_ better than just storing it as text somewhere.