I'll provide my own anecdote - I was a part of a team that ended up choosing a document-store for a small service that services ~500 users (total, concurrent fi

I'll provide my own anecdote - I was a part of a team that ended up choosing a document-store for a small service that services ~500 users (total, concurrent figure is far lower), where writes are uncommon, and where we ended up building ourselves all the tooling that common SQL tools offer for free. Why? Because people think RDBMS are dead. No matter how much I tried explaining it was the wrong choice - we still went for it.