Allow me to ask what may be a silly question: If you're looking to hire someone by posting a public job description, why are you unwilling to say who you are?

Allow me to ask what may be a silly question: If you're looking to hire someone by posting a public job description, why are you unwilling to say who you are? The older and more experienced I get, the more the notion of "secret companies" (aka stealth mode) seems absurd. The CIA might need to keep secrets. A web technology company does not. Like another poster said, nobody's suggesting that you have to reveal your deepest darkest technology special sauce in your job posting. But why not at least reveal the name and nature of your business? It's fairly relevant.