Except if you find a business plan where you increase profits by emitting CO2 which doesn't have a direct cost associated with it, or make people angrier so the

Except if you find a business plan where you increase profits by emitting CO2 which doesn't have a direct cost associated with it, or make people angrier so they look at more ads, or take bets where if you win you get money, and if you lose you get bailed out by the government. There's been plenty of failures of profit seeking as a social good that may have been avoided if companies felt a duty to society beyond profit seeking.