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I have read the implication that this experiment was killed off because it affected Starbuck's revenue or profitability. I don't really understand how that woul
by drivebyacct2 15y ago
I have read the implication that this experiment was killed off because it affected Starbuck's revenue or profitability. I don't really understand how that would be the case at all. Can someone speculate?
- Cushman 15y agoIf that's true, I expect it's a case of the left hand not talking to the right— the positive buzz and in-store traffic has got to dwarf any marginal loss in profitability by an order of magnitude.