Total Derail inbound > Every pizzeria I know has a web site. This is because pizza delivery is insanely profitable. Over the past decade, Domino's Pizza has o

Total Derail inbound > Every pizzeria I know has a web site. This is because pizza delivery is insanely profitable. Over the past decade, Domino's Pizza has outperformed FB and Google. By a _lot_. They have plenty of incentive to spend on marketing and reachability. And they have far more leverage than tech does, in terms of consumer preference. Think of it like this: if you want to order pizza, and your preferred pizzeria isn't on Apple Maps, do you order from somewhere else? No, you load up Google Maps instead. Or any of the other dozen replacements for the Yellow Pages launched in the past 20 years. And they all fall over themselves to find and add these places, making it easy to list (just a postcard in Google's case).