Simple counter-example: There are two ways to subscribe to the New York Times: through an IAP, or by visiting the NYT website. If you then decide that you wan

Simple counter-example: There are two ways to subscribe to the New York Times: through an IAP, or by visiting the NYT website. If you then decide that you want to unsubscribe: Subscribed via the IAP? No problem, you click a button Subscribed via the website? You will need to call the NYT between business hours and have a chat with someone who will try their darnest to convince you to keep your subscription. This is the behaviour from a “reputable” company. Apple could charge 0% and these companies won’t be happy - they want the direct connection so they can find as many ways as possible to take your money. Things like IAP let people make purchases without having to make a trust evaluation of the developer. Frankly that is great for new, small or foreign developers, because consumers know that they can get their money back from Apple should things go poorly. Sure there’s downsides to this approach - but choice also exists, so why should we be forcing this particular choice in individuals or in this circumstance (why not on Nintendo, Sony, Amazon, Microsoft and more?) I dare say once this change is formalised worldwide and we have Premium-SMS style exploitation, there is going to be a lot more work needed to clean up the unintended consequences.