You might find this actually surprising: - The increases far exceeded what was lost. The dip in the social line was offset three-fold when you add up external,

You might find this actually surprising: - The increases far exceeded what was lost. The dip in the social line was offset three-fold when you add up external, search and direct. They're not to be averaged. - Unmentioned, but reflected in graph: people using facebook tend to share articles far more than they read them. As in social share count > pageview count. Sometimes by a factor of 100.