This. If you can't get into the heads of those you are communicating with, you will mostly fail in your writing objectives. And this isn't simply what they ar

This. If you can't get into the heads of those you are communicating with, you will mostly fail in your writing objectives. And this isn't simply what they are thinking now; it's meta-thinking and meta-meta-thinking as well as the environment (with resources available, rules and limitations, etc.) in which they information will be used.