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It surprises me how many people try to build an MVP before looking at the existing competitors :) Graze.com has been doing a recommendation-engine driven snack
by ig1 15y ago
It surprises me how many people try to build an MVP before looking at the existing competitors :)
Graze.com has been doing a recommendation-engine driven snack delivery service for several years now (they raised a $2.5m VC round from Octopus and DFJ) and are making revenues in the high millions.
Graze have a pretty proven business model by this stage, but given they only operate in the UK there's obviously the potential for someone to clone their business in other countries.
- dmc 15y agoGraze.com aren't really competition to this - same idea, different niche. This seems to be more directed to people who like sweets and snacks, while graze.com is centered around heath food.
- ig1 15y agoSure but they're much closer to the "Pandora for snacks" idea
- mudiarto 15y agoThank you for this information, I was not aware of graze before, but now I will see if they have something that I can copy :).. I think even if somebody is doing pandora for snacks, the market is still open for competition. I believe there are a lot of niches that can be done. Also MVP is just testing the initial concept of candy subscriptions. I will see if people like it, and it can grow before adding additional features.
- katherinehague 15y agoI think Graze adopted their idea from My Muesli: http://uk.mymuesli.com/ http://uk.mymuesli.com/.