Highest grossing doesn't tell the whole story. The highest grossing can be achieved with good timing , a huge marketing campaign and an all-star cast/director.

Highest grossing doesn't tell the whole story. The highest grossing can be achieved with good timing , a huge marketing campaign and an all-star cast/director. To really gather a sense of how much a movie influences the popular culture a better metric is people coming back to it to re-watch it. So Repeat ticket sales (same person going to theatre multiple times) + DVD/BluRay sales + cable programming + TV + SVOD + piracy