But isn't that part of the game? Throw absurd amounts of money just to create unsustainable standards that end up changing consumer behavior and expectations?

But isn't that part of the game? Throw absurd amounts of money just to create unsustainable standards that end up changing consumer behavior and expectations? It's the SME that will pay the price for their "bad service" because they can't put things at your door in 5 minutes via drones that are barely regulated. All to thin the herd, leaving us with behemoths that can only talk to us via crappy chat-bots and auto-replies.