While the article makes many valid points about how tree-planting projects can be mis-designed, ignorant of surroundings and context, chosen as a corporate gimm

While the article makes many valid points about how tree-planting projects can be mis-designed, ignorant of surroundings and context, chosen as a corporate gimmick etc. - the rhetoric is problematic. It insinuates that forestation/tree-planting projects are irrelevant or undesirable generally; and the title specifically has this insinuation. But that's not the case - and even the article concedes that such projects can and do succeed often and when done right.