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Thank you! There was a very famous Japanese fashion designer named Kenzo Takada. His brand in the 70s was called Jungle Jap. Now the name makes sense!
by legerdemain 5y ago
Thank you! There was a very famous Japanese fashion designer named Kenzo Takada. His brand in the 70s was called Jungle Jap. Now the name makes sense!
- schoen 5y agoI wonder if that's intended as a reference to the post-war holdouts https://en.wikipedia.org/wiki/Japanese_holdout https://en.wikipedia.org/wiki/Japanese_holdout "Jungle Jap" would be extremely offensive if used by a non-Japanese person to describe a Japanese person today. Although I wasn't born yet, I think that was almost certainly already true in the 1970s. There are a lot of cases in which people use disparaging group terms and slurs for themselves either as a joke or as a political statement (which is sometimes called "reclaiming" when done consciously and politically). For example, "nerd" is often disparaging but many of my fellow nerds would regularly call each other that in school, and the web comic SMBC routinely refers to its readers as "nerds" (and I don't think the term would be considered disparaging at all when used within the context of a technology-oriented site or forum). I don't think this is a very clever idea for commercial branding, since other people who are aware of the disparaging use might find the brand awkward or uncomfortable!