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Advertising bring out the worse aspects of popular culture as can be seen by these examples... which leads to the following "prediction": in 80 years there will
by hagbard_c 5y ago
Advertising bring out the worse aspects of popular culture as can be seen by these examples... which leads to the following "prediction": in 80 years there will be a similar posting to the then-version of HN, bearing the same title. The ads will be different though, they'll show examples of how men, preferably white men, were being portrayed as bumbling no-good-for-nothing idiots who only survive because there are women around to help them along. It is as if the creatives had a look at those old ads and thought 'good idea, we just need to adapt it to current popular culture'.
Good ads did exist, once... but they did not take creatives to make them. Computer Shopper magazine was a good example of such ads, a phone-book sized tome filled with data sheets which included pricing. Those ads served their purpose, so much so that people actually spent money to buy the magazine which only contained ads. OK, that might describe most glossy magazines but in this case people actually bought the thing because of the ads, not despite the ads.
- belltaco 5y ago>The ads will be different though, they'll show examples of how men, preferably white men, were being portrayed as bumbling no-good-for-nothing idiots who only survive because there are women around to help them along. It is as if the creatives had a look at those old ads and thought 'good idea, we just need to adapt it to current popular culture'. Examples of such ads that you claim are running now?
- hagbard_c 5y agoLet [1] me [2] show [3] you [4] some [5]... and these are just the first few hits on a search for advertising white men. Want more examples? Just search for them or - the horror - watch some commercials. [1] https://www.nytimes.com/2005/01/28/business/media/men-are-becoming-the-ad-target-of-the-gender-sneer.html https://www.nytimes.com/2005/01/28/business/media/men-are-be... [2] https://www.spiked-online.com/2020/01/08/its-time-to-stop-bashing-white-men/ https://www.spiked-online.com/2020/01/08/its-time-to-stop-ba... [3] https://www.cantechletter.com/2017/07/men-always-idiots-tv-ads/ https://www.cantechletter.com/2017/07/men-always-idiots-tv-a... [4] https://goodmenproject.com/featured-content/the-depressing-depiction-of-men-in-the-media/ https://goodmenproject.com/featured-content/the-depressing-d... [5] https://digiday.com/marketing/copyranter-go-ad-joke-still-white-male-moron/ https://digiday.com/marketing/copyranter-go-ad-joke-still-wh...
- bluewhale77 5y agoWell, they see it as punching up. Now, the editors at Facebook and these magazines really believe that women desperately need encouragement from their adverts to becoming scientists and doctors. I'm not sure if much has changed.