I did oversimplify sorry. There's a hard core of the right wing that has a class interest in their political beliefs (. There's also a mass base they've assembl

I did oversimplify sorry. There's a hard core of the right wing that has a class interest in their political beliefs (. There's also a mass base they've assembled out of the working class based on fascist ideas of nationalism, xenophobia, creating hierarchies of races, genders, etc that they believe they're superior to, and some kind of conviction that capitalism is either meritocratic or will give them personally a shot at the top. The key is for the working class right wing, these ideas are often against their material interest in either the short or long term and so they are a softer core that can be peeled away. Probably not with direct appeals, but by substantive action. Only about 30-40% of the country are convicted right wingers, somewhere between a minority and a super-minority of the population, and a reasonable fraction (guessing 5-10%) of them would be peeled away by a positive material change in their circumstances by a re-distributive economic policy.