Forget the negative reputation for a moment. I just logged into Facebook after a few months not doing so, because someone told me via third party to contact th

Forget the negative reputation for a moment. I just logged into Facebook after a few months not doing so, because someone told me via third party to contact them, and Facebook was the only method available of the ones we both have. About half the entries on my Facebook feed are ads of one kind or another! There are some posts from people I know, but because the ads are more prominent, larger, in some ways more interesting, posts from people I know are somehow harder to see while scrolling through the feed. Why would I want to log in, just to view an endless scroll of ads? What's Facebook's business model these days? Surely people will have had enough of watching an ad stream at some point, and then stop using it? I keep my account to remain able to communicate with people I know from my past lives, and I do like seeing what people want to share occasionally. These are "weak bonds" but I enjoy them anyway. There's also a couple of memorial pages for people I love who passed away some years ago, that are not anywhere else. But that means I login about once every few months, or when I find out that I should for a specific reason. The feed page just isn't interesting, so I don't see myself logging in again for another few months. I remember the Facebook feed as being more people focused, more about personal relationships, years ago. Far fewer ads.