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> have talked with literally 1000s of cannabis licensees Did you get their contact info? If you kept them informed of all options in the space I'm sure they w
by password4321 5y ago
> have talked with literally 1000s of cannabis licensees
Did you get their contact info?
If you kept them informed of all options in the space I'm sure they wouldn't unsubscribe from your thrice-yearly newsletter.
If you're not working to build the (online) community you want to see, it won't magically appear by itself. I see you've published roughly 1 blog post a month since May and that's good, but nobody is going to read it unless you're emailing it to them. Obviously you do have to provide real value vs. being considered spam though... the first email should be knock-your-socks-off amazing (again emphasizing: give them value for themselves, not as much pleading your own cause), get several people to review it first. You probably need to get testimonials involved on the website, are you saving businesses money?
Edit: You didn't share your most recent blog post on Twitter (500+ followers, nice!), and the most recent post needs more editing ("The permitted values are" ... followed by nothing.) Also, you might want to target a slightly wider audience... I don't know enough to know whether barely interested potential community members on the east coast would know "LCB CCRS" without acronym expansion.
It looks like you could really lean into your Twitter. The other social media accounts give the appearance of neglect... if you don't have time, maybe use the others to point to the primary tool? Social media marketing should be scheduled (I guess until there's so much that you wind up trying to appear random), and if it's not going to be scheduled that's probably worth being up front about too.
Final Edit, I Promise: I was going to email you a heads-up in case you've moved on from this discussion, but decided it wasn't worth it... so there's an example of usefulness vs. spam vs. content going nowhere. Hope this is helpful if you ever see it.