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> YouTube has 1,500,000,000 monthly users and 50,000,000 YouTube Premium subscribers. That is actually about 3.3% which is much higher than ad-click conversion
by freediver 5y ago
> YouTube has 1,500,000,000 monthly users and 50,000,000 YouTube Premium subscribers.
That is actually about 3.3% which is much higher than ad-click conversion raters (0.77% for display ads). So a premium model is a superior way to monetize long term from a standpoint of what users prefer.