> Why would anyone pay to advertise in Economist when they can advertise to "people interested in economics, earning over 150k, last thought about cigarettes th

> Why would anyone pay to advertise in Economist when they can advertise to "people interested in economics, earning over 150k, last thought about cigarettes three weeks ago" etc. Because they don't trust that that data is accurate. https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2019.1188 https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2019.118...