I enjoy the tag line for Adam Curtis' Hypernormalisation: "They know we know they lie". So for them, the game becomes to make everything look like a lie so that

I enjoy the tag line for Adam Curtis' Hypernormalisation: "They know we know they lie". So for them, the game becomes to make everything look like a lie so that we can't distinguish what the truth is. Demonizing media and creating fractured narratives is the prime way to accomplish this.