4 ms·
It's the same thing with most tech these days. Just try thinking of examples for voice assistants or any new tech. Most of it has this weird "Friends" but with
by baxuz 5y ago
It's the same thing with most tech these days. Just try thinking of examples for voice assistants or any new tech.
Most of it has this weird "Friends" but with a "rich millenial from SF" flavor marketing to it. Everything is made to feel super-important and productive, yet casual.
It feels like they have a single persona:
"[Dave/Alice] lives in SF. After a busy day hustling, they chase their side gig doing [photography/art/music production]. Later on in the evening, they contact all of their friends using [platform] to go downtown for a [coffee/sushi/craft beer]. While on their [Uber/Lyft] ride, they check the [stock market / sport scores / wikipedia trivia].
Back home, they use the voice assistant on [platform] to dim the lights in their studio apartment and watch the newest TV show on [streaming service]"
Before bed, they finish the day by [meditating / reading a self-help book / listening to a self-improvement podcast]."
- Apocryphon 5y agoPerhaps the next business for that set would be “personal assistants, but remote gig worker”.
- harryworld 5y agoWe considered about this angle, may be giving it a try in our next update
- smoldesu 5y agoCompanies like Apple and Amazon investing heavily in the sex-appeal of consumer electronics didn't help this either.
- sigg3 5y agoBest comment I've read for a while, thank you ;)
- coffeefirst 5y agoAnd to be fair, all marketing is aspirational. But outside of tech, the aspirational image involved running with your dog down the beach before eating dinner with friends and family on a scenic patio, which is somehow tangentially related to a vaguely named pharmaceutical product. And then you going kayaking while grinning ear to ear. Is this silly? Yes, but it beats aspiring to work all the time.