If this is the same study, https://www.recoveryanswers.org/research-post/alcohol-sales-excessive-drinking/ https://www.recoveryanswers.org/research-post/alcoho

If this is the same study, https://www.recoveryanswers.org/research-post/alcohol-sales-excessive-drinking/ https://www.recoveryanswers.org/research-post/alcohol-sales-... then, I think it's even worse than that. I believe the stat you are referencing meant that the amount of alcohol sold to people in excess of the health guidelines (14/wk) amounts to 44% of total alcohol sales (that is, if everyone merely stuck to the guidelines, alcohol sales would drop 44%). In the same para, they say if you segment the population by drinker level, those who consume over the guidelines represent 68% of total sales. 23% from those men who drink > 50 (> 35 for women) drinks a week (!!) and 45% of sales are from hazardous drinkers who go over the 15/wk guideline. 3-4 drinks/wk people like OP only represent 32% of sales revenue, but they are more than twice the population of the hazardous or harmful drinkers combined. So if the >15/wk set simply turned into 3-4 drinks/wk people, alcohol sales would crater >44% (but presumably <68%).