No it isn't. It's like Apple asking you if you want to keep paying for a service you voluntarily signed yourself up for. You can set your own calendar reminders

No it isn't. It's like Apple asking you if you want to keep paying for a service you voluntarily signed yourself up for. You can set your own calendar reminders about subscriptions you may not want in perpetuity, but it's entirely on the small business to keep me as a customer. Let's not pretend that the "poor small guys" don't sometimes use subscription models with automatic renewal specifically because they're hoping people will keep paying them after the product is no longer useful because they forget to cancel their service. This is a known dark pattern I've seen complained about everywhere (including here).