I made no mention of party. And I think the modern reality is a little different, precisely because we aren't talking about influencing the median voter. We're

I made no mention of party. And I think the modern reality is a little different, precisely because we aren't talking about influencing the median voter. We're instead talking about influencing the mostly easily influenced voter. It used to be, that was the median voter, because that's all newspaper / radio / television was able to target. But now, it's pretty easy for me to say "Show me likely voters who believe the Koch brothers are the Illuminati" or "Show me likely voters who believe in Pizzagate," and craft a winning campaign around motivating them. Which leads us to... where we are now.