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That would be different, but I think still have a negative impact. You can't show 10,000 people the same number of ads in the same period of time as usual while
by ineedasername 5y ago
That would be different, but I think still have a negative impact. You can't show 10,000 people the same number of ads in the same period of time as usual while also delivering ads faster. So it means you're showing people more ads than usual.
But attention is a limited resource. If you throw more ads at me, I'm not necessarily going to respond to more of them. The more ads there are, the more it becomes background noise.
- Gigachad 5y agoFacebook can show 1 ad campaign per day to the user base instead of 30 ads getting 1/30th of the target market each day over a month. To the individual user, they can’t tell anything different between these two types of campaigns. It just makes the advertiser feel better that their money is lasting longer.
- ineedasername 5y agoYou can't speed that up en masse without showing more adds to the people than you normally would. If facebook is taking the backlog of all the ads from all the advertisers and pushing that out faster to the same group of users over a short period of time, there is no avoiding the fact that users will see more adds per unit of time during this time period.