5 ms·

pacing... not because there's any evidence that it improves In the limited experience I have in this arena, it does improve performance. Hitting someone a sec

pacing... not because there's any evidence that it improves In the limited experience I have in this arena, it does improve performance. Hitting someone a second time about t+2weeks had the biggest bump, and then the next biggest another month later at t+6weeks. I don't know if it's universally true, and the optimization may vary depending on the context and content, but pacing can definitely make a difference for some.

Gigachad 5y ago
I don’t think they were talking about the same person seeing the ad, but if you show 1000 people the ad a day for 10 days or show 10,000 people the ad in one day.
- ineedasername 5y ago
  That would be different, but I think still have a negative impact. You can't show 10,000 people the same number of ads in the same period of time as usual while also delivering ads faster. So it means you're showing people more ads than usual. But attention is a limited resource. If you throw more ads at me, I'm not necessarily going to respond to more of them. The more ads there are, the more it becomes background noise.
  - Gigachad 5y ago
    Facebook can show 1 ad campaign per day to the user base instead of 30 ads getting 1/30th of the target market each day over a month. To the individual user, they can’t tell anything different between these two types of campaigns. It just makes the advertiser feel better that their money is lasting longer.
    - ineedasername 5y ago
      You can't speed that up en masse without showing more adds to the people than you normally would. If facebook is taking the backlog of all the ads from all the advertisers and pushing that out faster to the same group of users over a short period of time, there is no avoiding the fact that users will see more adds per unit of time during this time period.
- Jenk 5y ago
  Unless there is a guarantee there is 1,000 new people per day then it certainly does apply. I think the usual pattern for pacing is to cover multiple bases from repeat visits to trying to cast a wider net to catch people at the right time(s) both personally and in perhaps wider campaign with other sites/mediums.
Macha 5y ago
Many of the platforms have dedicated features for retargeting if that's your goal, rather than using pacing and hoping it happens organically

Gigachad 5y ago

I don’t think they were talking about the same person seeing the ad, but if you show 1000 people the ad a day for 10 days or show 10,000 people the ad in one day.

ineedasername 5y ago
That would be different, but I think still have a negative impact. You can't show 10,000 people the same number of ads in the same period of time as usual while also delivering ads faster. So it means you're showing people more ads than usual. But attention is a limited resource. If you throw more ads at me, I'm not necessarily going to respond to more of them. The more ads there are, the more it becomes background noise.
- Gigachad 5y ago
  Facebook can show 1 ad campaign per day to the user base instead of 30 ads getting 1/30th of the target market each day over a month. To the individual user, they can’t tell anything different between these two types of campaigns. It just makes the advertiser feel better that their money is lasting longer.
  - ineedasername 5y ago
    You can't speed that up en masse without showing more adds to the people than you normally would. If facebook is taking the backlog of all the ads from all the advertisers and pushing that out faster to the same group of users over a short period of time, there is no avoiding the fact that users will see more adds per unit of time during this time period.
Jenk 5y ago
Unless there is a guarantee there is 1,000 new people per day then it certainly does apply. I think the usual pattern for pacing is to cover multiple bases from repeat visits to trying to cast a wider net to catch people at the right time(s) both personally and in perhaps wider campaign with other sites/mediums.

Macha 5y ago

Many of the platforms have dedicated features for retargeting if that's your goal, rather than using pacing and hoping it happens organically