> Why not tell it like it is I'm no expert, but from what I've heard the reasoning is that ad companies don't like it when you do that and won't want to work w

> Why not tell it like it is I'm no expert, but from what I've heard the reasoning is that ad companies don't like it when you do that and won't want to work with you. They'd rather FF says "we love these guys and they just happen to be handing us bags of money" rather than "look, we dont like this anymore than you do but we need the cash". Not excusing it, and I could well be wrong (there could also be a way of saying it that satisfies both parties), but thats my understanding of the rationale