It is all over the comments here: People want to donate. They want to donate to specific products they like though, and not to the organization in general. Dona

It is all over the comments here: People want to donate. They want to donate to specific products they like though, and not to the organization in general. Donations need to have a specific goal, like for example further development of Firefox and keeping it clean of stuff people do not want. When donations are not specific enough, like it seems to be the case with Mozilla, they run risk of being misused. Then the actual thing people want to support are not actually supported by their donation.