There are a lot of handwavy assumptions about who does what in the article, and it appears to swallow wholesale the fairytale about FB connecting the world. Its

There are a lot of handwavy assumptions about who does what in the article, and it appears to swallow wholesale the fairytale about FB connecting the world. Its success rests on 3 pillars: relentles growth by exploiting naive users to give the contact information of their friends, pushing the behavioral buttons of primates for likes and attention whoring, and eliminating competition. Whatever value their ad platform provides comes from the fact that they are distracting 3 billion users from the rest of the web. Its political problems are not really problems as they can always fix them with incremental steps. Its psychological effects however affect everyone's daily life and morality , and are not going away.