It's really not that hard. You go to the Sharing Settings, you choose which lists of people you want to see the items you share (admittedly, making a list does

It's really not that hard. You go to the Sharing Settings, you choose which lists of people you want to see the items you share (admittedly, making a list does require going to Google Contacts, which that page links to), and then when you see an item you want to share you press the share button. I would much rather that it integrate with G+, or at least allow selection of which groups I want to be able to see a single item rather than just being able to decide who gets the entire stream, but I find it very difficult to believe that you required "several software engineers" to set it up. Of course, it's very fashionable to hate Reader, as it has been for a while.