"Predictive products" exist in many sectors (and have been for quite some time, all well within the capitalist system :-) The medical, insurance, finance sector

"Predictive products" exist in many sectors (and have been for quite some time, all well within the capitalist system :-) The medical, insurance, finance sector etc. all collect data and predict specific outcomes with significant impact on people's lives. In each of these instances there are fairly draconian regulations about what is allowed, both in terms of 1) data collection protocols 2) admissible predictive models 3) application scope - what can one do with the outcomes and 4) accountability / disclosure to the impacted individuals. When she says "predictive products" (meaning behavioral based targeted advertising) should not exist (I think) she essentially says that the collateral damage of the practice far exceeds any benefits generated. Obviously not in monetary terms in the current market context, but in broader welfare terms.