A lot of the secret sauce of such things are not that secret but just take a lot of work. Building and maintaining infrastructure simply takes a lot of people,

A lot of the secret sauce of such things are not that secret but just take a lot of work. Building and maintaining infrastructure simply takes a lot of people, time, relationships and whatnot. They get good at it over time which I guess could consider some secret sauce but there isn't like some secret code that makes the whole thing way better that now you'll see tons of competitors.