3 ms·
But don't they need to grow to justify that valuation? A mailing list is a depreciating asset. You can milk it year after year, but the number of subscribers wh
by Hisoka 15y ago
But don't they need to grow to justify that valuation? A mailing list is a depreciating asset. You can milk it year after year, but the number of subscribers who buy a Groupon will decrease.
- atopiler 15y agoAnother great point - churn is their biggest concern. They need to continue to keep the product relevant somehow so people who do actually read and buy continue to come back, or figure out a way to convert more inactive subscribers somehow. They just started a loyalty program that could bear fruit, but only time will tell.