Advertising doesn't just show the product being consumed (not that modern pornography shows just sex). But, take cola commercials as an example. You barely see

Advertising doesn't just show the product being consumed (not that modern pornography shows just sex). But, take cola commercials as an example. You barely see the product in these advertisements anymore, just the branding associated with the product. What you see are actionable items to associate with the item; sexy men and women, a luxurious lifestyle, fun, friends, wealth. They're associating a lifestyle with the brand in a Pavlovian way, so when you see the logo on the side of the box, or the can, you don't even think cola anymore, you think lifestyle. That's what a hundred years of advertising has taught us.