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Comparing the Tweet, +1 and Facebook buttons next to each other, I can easily see how people just don't understand what +1 means. The button graphic has a color
by GBKS 15y ago
Comparing the Tweet, +1 and Facebook buttons next to each other, I can easily see how people just don't understand what +1 means. The button graphic has a colored ribbon at the top with the label '+1'. Next to it, I see the number of the total clicks. However, there is no explanation what it means. Compare that to the Facebook button. It says "Recommend", and "60 people recommended this".
'Recommend' is a clear call to action. '+1' requires a lot of interpretation and prior knowledge. It's the same issue G+ faces with huddles, sparks, hangouts and circles. By not adopting everyday language, features become mysterious.
- yalimgerger 15y agoExcellent point. Very well put.
- ThomPete 15y agoIsn't that a little post rational? It took people quit some time to get the whole idea of tweet.
- jamesbkel 15y agoI think that's true to some extent, but at least with a tweet the user is also commenting/providing some context for their audience. One of the issues with +1 is that it's not always clear to users how the +1 will be interpreted.
- arepb 15y agoExactly. I am also surprised that Google hasn't done more testing on the names. Perhaps they have some A/Bs going on this that I haven't seen, but they certainly need it.
- Goladus 15y agoI don't think it's the buttons so much as the lack of context. Google profiles aren't used in the same way facebook or twitter accounts are. Once I looked at my google profile, saw the +1 section, I understood immediately. But I still don't care much because nobody looks at my google profile including me.