Sometimes it is not the virtue of people in the organization, it is a function of the structure and incentives of the organization, the "emergent property" that

Sometimes it is not the virtue of people in the organization, it is a function of the structure and incentives of the organization, the "emergent property" that you reference. Imagine if a company had invented methamphetamine, but the ill effects weren't as readily apparent. Then they built an empire on the belief that the societal benefits of millions of people running around in a seemingly ultra-productive manic state were a godsend to society, and that they had truly changed the world. Then realize that the effects of Facebook are worse than that--it has the opposite effect on productivity, has maybe worse mental health effects, and is nevertheless highly addictive. The reality would never sink in inside that bubble. Worse, the tens of thousands of people whose jobs and wealth depending on tuning said meth to be as addictive as possible are...what? Pawns? Believers? Accomplices? Delusional? Regular people. They are regular people.