For me there's a useful distinction between guilt and shame. Guilt is where you fall short of your own standards and seek to rectify it. Shame is where you feel

For me there's a useful distinction between guilt and shame. Guilt is where you fall short of your own standards and seek to rectify it. Shame is where you feel bad about falling short in the eyes of others. Large corporations often perform shame, but they rarely behave as if key actors experience guilt. So they'll make reforms only as long as there's significant pushback. If Zuckerberg actually cared, he would be writing letters like this even when the heat is off. He and they would have sincerely worked to fix these problems from early on.