You need better buyers, not just better sellers. You need to improve the tools available to buyers — tools that help buyers with all sellers, and not just withi

You need better buyers, not just better sellers. You need to improve the tools available to buyers — tools that help buyers with all sellers, and not just within each seller’s walled garden or silo. Buyers already have many tools: review sites, merchants, comparison search engines, magazine sites dedicated to product verticals, daily "hot stuff" emails, price forecasting tools, etc. It's easy for them to get overwhelmed trying to navigate all this information. With SaneShopping, our advice service aims to simplify shopping by doing some of this research for the buyers. Is anyone else here working in this space?