Musk (and his PR machine) leans into his mostly manufactured image as an eccentric genius, which charms an audience who is susceptible to that type of thing. B

Musk (and his PR machine) leans into his mostly manufactured image as an eccentric genius, which charms an audience who is susceptible to that type of thing. Bezos has had no significant public profile to speak of except as a brutal, unrelenting capitalist. He's clearly trying to change that with his post-Amazon charm tour in space.