I think Apple would be an even more interesting company if he were still around. Maybe not as big or as profitable, but certainly more interesting. I agree. As

I think Apple would be an even more interesting company if he were still around. Maybe not as big or as profitable, but certainly more interesting. I agree. As a user of Apple products, I think Apple makes great products. And I don't believe Apple can't innovate because Jobs is gone (they basically set category standards in smartwatches, wireless earbuds, and ARM desktop computers since then). But Apple was certainly more fun with Jobs. Many keynotes since Jobs have been cringeworthy, with the studied jokes, to slick presentations, etc. Jobs had natural showmanship and was confident enough in that to do present more spontaneously. Made the keynotes more fun. Also I feel like product had larger design deltas. In the ten years since Jobs, Macs have mostly been aluminium/space grey (though they are definitely improving with the new iMacs), there was much more variety and evolution in the design the ten years before. Plus, the NeXTcube was the probably most beautiful computer ever.