I don't recall affordability necessarily being a priority to Jobs. I'm not going to say Apple is about inexpensive products. The notion of luxury (outside some

I don't recall affordability necessarily being a priority to Jobs. I'm not going to say Apple is about inexpensive products. The notion of luxury (outside some of their watch products, I guess) is a marketing angle though. They're accessible to enough peoples' budgets such that they dominate many market verticals. They've succeeded in this to such a degree that it's almost black magic to me.